ABOUT US

Design lead Innovation born from empathy, validated by research, delivering beautiful and in demand solutions.

Why not widen your appeal?

As global populations age and arthritis rates rise, the need for accessible packaging is becoming urgent. Industry experts warn that the number of people with arthritis and dexterity issues is forecast to grow significantly, and that packaging accessibility must become a higher priority for designers and manufacturers alike.

We saw this gap early and built solutions backed by ergonomic principles, user testing, and patented geometry that reduces strain and magnifies effort.

Our technology is designed not just to meet consumer expectations, but to exceed the standards highlighted in medical and consumer research.

Engineering Ease. Empowering Everyone

Everyday packaging is failing millions of people. Research from the Arthritis Foundation shows that 70% of consumers with arthritis struggle with products that require twisting or gripping, and 90% of all consumers often need help opening packaging. Even more striking, 65% of general consumers and 89% of consumers with arthritis report physical pain or injury caused by packaging.

We exist to change that…..

Lady trying to unscrew a Gherkins Jar on a kitchen top but struggling

Our patented opening solutions are engineered to make bottles, jars and caps easier and safer to open. Our solutions are designed for real hands, suffering real limitations, that are part of millions of people’s everyday lives.

Academic Studies

Our patented design is underpinned by research conducted by the Department of Mechanical Engineering and the Art and Design Research Centre of Sheffield Hallam University.

Medical and consumer research consistently shows that poorly designed packaging leads to pain, reduced independence, and even skipped medication doses. A Swedish Rheumatism Association survey found that 92% of respondents with rheumatic conditions struggle to open medicine packaging, with 22% struggling daily, and 25% reporting injuries while trying to access medication.

Our mission is to eliminate these barriers through ergonomic, human‑centric design.

With the world’s population on an ageing trajectory and the number of people with Arthritis forecasted (by the UN amongst many others) to hugely increase, we simply had to do something to help.

Looking Ahead - The research is clear:

Sources for statistics and projections:

  • The UN
  • The Office For National Statistics (UK)
  • Arthritis Research UK
  • Age Concern
  • The USA Census Bureau
  • The USA Congressional Budget Office
  • Statistics Canada
  • Arthritis Canada